The advertisement and cultural explosion of the electronic age can have been born in California's Silicon Valley, however it reached its excessive element of riotous, chaotic exuberance in long island urban from 1995 to 2000—in the golden age of Silicon Alley. In that brief stretch of time a iteration of proficient, untested twentysomethings deluged the town, launching millions of recent net ventures and attracting billions of greenbacks in funding capital. lots of those younger marketers have been entranced by way of the countless promise of the hot media; others appeared extra captivated via the promise of endless gains. The recommendations they launched—from web advertising to 24-hour Webcasting—propelled either the web and the tech-stock increase of the past due '90s. And in doing so that they despatched the town round them right into a maelstrom of brainstorming, code-writing, fundraising, medications, intercourse, and frenzied hype . . .

until April 2000, whilst the NASDAQ zeppelin eventually burst and fell at their ft.

In the pages of Digital Hustlers, Alley insiders Casey Kait and Stephen Weiss have captured the thrill and excesses of this awesome second in time. Weaving jointly the voices of greater than fifty of the industry's major characters, this notable oral heritage bargains a ground-zero examine the start of a brand new medium. listed here are marketers like Kevin O'Connor of DoubleClick, Fernando Espuelas of StarMedia, and Craig Kanarick of Razorfish; commentators like Omar Wasow of MSNBC and Jason McCabe Calacanis of the Silicon Alley Reporter; and inimitable Alley characters like social gathering diva Courtney Pulitzer and Josh Harris, the clown prince of Pseudo.com. jointly they describe an international of sweatshop programmers and paper millionaires, of cocktail-napkin enterprise plans and billion-dollar IPOs, of stunning successes and flame-outs alike.

Candid and open-eyed, bristling with power and argument, Digital Hustlers is an unforgettable workforce portrait of a wildly artistic tradition stuck within the headlights of achievement.